Novalia advised Genesis Growth fund on its investment in the successful Czech company ELIS DESIGN

Supporting the expansion of an innovative D2C business

ELIS DESIGN, founded in 2018 by the Novotný couple, focuses on the design and direct online sale (D2C) of meaningful toys inspired by the Montessori philosophy. The company has experienced long-term double-digit growth and has already successfully expanded into a number of markets across Europe, including Slovakia, Hungary, and Germany.

The new investment from the Genesis Growth fund, part of the Genesis Capital family, will support the next phase of the company's growth strategy. The capital will be utilized primarily for the development of new product verticals and further geographical expansion.

Our team

The Novalia team provided comprehensive legal due diligence and transaction advisory services on the side of the investor (Genesis Growth). The transaction team was led by our firm's partner, Tomáš Bachtík, with the support of Kristina Geržová, Vojtěch Tancoš, and Pavel Marc.

"We are delighted to have supported the Genesis Growth fund in another exciting investment. ELIS DESIGN is a prime example of an innovative Czech e-commerce company that has successfully scaled its unique product and become a strong brand on a pan-European scale," says Tomáš Bachtík regarding the transaction.

Other advisors and financing

Alongside Novalia, experts from Panaga (financial and tax advisory) and Štěpánka Vílová (commercial due diligence) also advised Genesis Growth. On the side of the existing shareholders of ELIS DESIGN, the IMAP REDBAENK group and the law firm HAVEL & PARTNERS provided advisory services during the transaction. The financing of the transaction was supported by Komerční banka.

We congratulate both parties on the successful closing of the transaction and wish ELIS DESIGN the best of luck in its further growth!

Pictured: Partner Tomáš Bachtík and Associate Kristina Geržová